Official Rules

Promo Title: Pampers Hugmamahal Photo Contest
Promo Duration: August 1 - September 30,2009

How to Join & who are eligible to join:

1. For a subscriber to qualify, he/she must:
   1. be a subscriber of SMART, Talk N' Text, Globe and Touch Mobile whether in pre-paid or post-paid plan;
   2. be registered to the Pampers Hugmamahal Promo via www.pampers.ph/hugmamahal
   3. be the parent or legal guardian of the baby and must be the owner of the photo
   4. the baby is 3 years of age or below at the time of entry
   5. residents of the Philippines
2. From August 1 - September 30,2009, users may join the promo by:
   1. Registered to the Pampers Hugmamahal Promo via online at www.pampers.ph/hugmamahal

How to register:

1. Subscribers will have to register online to join the promo.
2. Only registered users can join the promo.

How to upload photo:

1. After registration, the participants can now submit cute photo of themselves hugging the baby ("hugmamahal moment").
2. Participants may submit eligible photos of more than one of their children provided their child must be 3 yrs old and below at the time of entry.
3. There are two ways to upload baby photos for the promo. One is via the website and the other is via MMS.

   ONLINE:

   • Participants may upload their entries to www.pampers.ph/hugmamahal
   • Participants must register on the site, read and understood the mechanics before uploading a photo.
   • Photo uploaded must not exceed 1MB in size.
   • Uploading of photo on site is for free.

   MOBILE:

   • The participant must be a subscriber of SMART, Talk N' Text, Globe & Touch Mobile whether prepaid or postpaid with MMS capable phone
   • The participant must be registered to Pampers Hugmamahal Photo Contest site. Visit www.pampers.ph/hugmamahal to register.
   • Participants must read and understand the mechanics on www.pampers.ph/hugmamahal before uploading a photo.
   • Photos uploaded via mobile is charged P5.00/txt
   • To upload photo via MMS, the user simply follows the following steps.
     1. Go to Inbox.
     2. Go to create message and select Multimedia
     3. Attach a photo not more than 300 kb
     4. Insert or type in on the text part HUG <baby's first name>/<last name>
        Ex. HUG Ashton/Bueser
     5. Send it to 2910.

How to vote:

Consumers (whether participants or non-participants) have/has the following options for voting:

Online:

• To vote, the participant must register by visiting www.pampers.ph/hugmamahal and fill out the registration form
• They may vote for entries on www.pampers.ph/hugmamahal.
• Search for entries by keying in any one of the following: Baby Code, First Name, Last Name, Location, or Mother's mobile number.
• Votes casted on the web is free of charge.
• One may vote for multiple baby codes provided that they vote only once per baby code.
• Votes cast via the web will be added for the determination of the winner.

Mobile:

1. One may vote by texting in VOTE <baby code> to 2910.
2. Votes sent through mobile will be charged P2.50 per text.
3. One may vote for multiple baby codes provided that they vote only once per baby code.
4. Votes cast via mobile will be added for the determination of the winning photo. Successfully sent votes for the promo will receive a message.

How a Photo wins in the Photo Contest: WEEKLY, MONTHLY & GRAND DRAW:

1. Winning entries will be determined using the following ratio:

   a. Total votes gathered from web and mobile	50%
   b. Judges' score	50%
   Judges score will be by an internal committee composed of two personnel each from Pampers/Procter & Gamble and Yehey determined using the following criteria:
   - Cuteness of baby	50%
   - The "Hugmamahal Moment"	30%
   - Overall Impact	20%
   TOTAL	100%
   c. Weekly and monthly winners may only win once during the entire promo duration.
   d. Weekly and monthly winners can still win the grand prize.

What are the prizes:

Weekly Prize / August 1 - September 30, 2009

List of Prizes	Description	Quantity (weekly>	No. of Winners (duration of the promo)	Total Cost
P5,000	Cash	1	9	Php 45,000

Monthly Prize / August 1 - September 30, 2009

List of Prizes	Description	Quantity (weekly>	No. of Winners (duration of the promo)	Total Cost
Pampers Gift Pack or Photoshoot	The gift pack contains the following: 3 months supply of Pampers Comfort	1	2	Php 9000.00 (Photoshoot) Php 3000.00 (Pampers)

P&G will shoulder the prize taxes for the Pampers Hugmamahal Photo Contest.

GRAND Prize

List of Prizes	Description	No. of Winners
Php 50,000	Cash	1

NOTIFICATION OF WINNERS:

1. Winners will be informed via call and registered mail.
2. No text notifications will be sent to the winner advising him/her that he/she won.
3. Once they are contacted via phone, they will be given another 48-hours to complete an Affidavit of Eligibility certifying that they hold all the rights to the photo they have submitted, that the photo has not been previously published, has not won a previous prize or award and that they have followed the Official Rules of the Contest.
4. Non-compliance within this time period or return of any prize/prize notification as undeliverable will result in disqualification and an alternate winner will be selected.